Mediaforce Group

OUR SERVICES

Whether a high profile advertising piece, a door drop delivery campaign, perfectly targeted digital media or a innovative design, we make it happen.

Mediaforce

Mediaforce is the largest independent sales house in the UK. Representing major publishers such as Newsquest and Johnston Press to advertising agencies and national clients.

1XL

1XL is the UK’s largest source of premium digital news media audience and display inventory. We can match the national unique coverage offered by the Portals through display media

The Leaflet Company

The Leaflet Company is the UK’s largest Door Drop specialist. We exist to help advertisers and agencies connect promotional messages with consumers.

Iconic

Iconic is a major publisher of newspapers in Ireland. Publishing over 15 regional titles both in print and online.

The Insert Company

The Insert Company is the UK’s leading Regional Insert Specialist. With the ability to access over 400 regional newspaper titles delivering around 7 million Inserted unique leaflets per week.

SG Logistics

SG Logistics are a courier, haulage and print finishing company. Using the latest satellite technology to track our vehicles we guarantee a first class service.

Mailbox Distribution

Mailbox Distribution is a market leader of Local Leaflet Distribution. Our extensive network of local newspapers and team networks in cities, towns and villages nationwide, mean we can help any local and small business reach its intended target customer.

National Leaflet Company

The National Leaflet Company is the group’s specialist Public Sector Door Drop specialist. We help a combination of Local Councils, Regional Assemblies, Health Authorities, Government Agencies, the Emergency Services or any other Publicly funded organisation.

Datalab

DataLab provides analytical capabilities across the Mediaforce Group to provide commercial analysis, reporting and Insight to clients.

Smart Media

Smart Media is a fully recognised Media Planning and Buying Organisation operating extensively across the entire media spectrum for a broad range of Consumer, B2B, Recruitment and Specialist clients.

WJP FLOYD

One of the UK’s leading recruitment and employee communications agencies, WJP Floyd has far more to offer than simply recruitment advertising.

The Distribution Business

The Distribution Business operates in a niche part of the media marketplace, helping National, Regional or Local publishers to be able to distribute media material to the home of consumers.

About US

We invest in people, content and data to make our agencies effective

Mediaforce is one of the UK's largest media groups. We offer the intelligence to find or create valuable audiences, the power to engage them most effectively and efficiently, and the ability to create desired marketing outcomes. We invest in people, content, technology and data to make our agencies optimally effective and efficient for clients, providing intelligence to find or create valuable audiences and outcomes. Our leadership, inventiveness and scale drive success for our clients, partners and people. The Mediaforce Group enables its agencies so they can help clients build their businesses and lead in their respective industries. The importance of developing a technology stack for data management cannot be understated. It’s the key to maximizing advertising performance and pricing.

Our Leadership Team

Find out more about our leadership team at The Mediaforce Group

Malcolm Denmark

When Malcolm set up London-based Mediaforce in 1984, nobody had thought of putting advertising leaflets into free newspapers. Today, Malcolm dominates the market, distributing 6 billion leaflets a year. Now owning a media portfolio of Advertising Agencies, Digital Representation and Newspaper Publishing Networks, Malcolm looks to bring a 360 approach to The Mediaforce Group, making it a powerhouse within the industry.

Mark Young

Mark began his working career in the world of Regional Press, selling display advertising space. In 1986, with Malcolm Denmark, Mark founded The Leaflet Company. The principles on which The Leaflet Company was founded remain strong in today’s business; Data Planning & Distribution Efficiency leading to demonstrable Return on Investment. Under Mark’s shrewd stewardship, The Leaflet Company has become the market’s leading Door to Door specialist.

Scott Gill

In 2007 Scott established the group’s digital representation business. A decade on, Mediaforce’s digital arm has outgrown its print sibling in terms of publishers served. It exclusively represents almost all of the UK’s established local news media publishers. Scott has been Commercial Director for Mediaforce Group since 2012.

Andy Halliwell

Andy cut his teeth in Marketing working for Insurance giant AXA. In 2000, he joined Direct Marketing Agency WWAV Rapp Collins, where he worked in the Media department rising to the position of Associate Director. In 2005, he moved to one of the big Media Agencies Carat, where he held responsibility for developing Carat’s Direct Response product from a position on the board. He joined The Leaflet Company in 2009.

Helen Sawyer

Helen has had advertising at the core of her working life, starting in a regional newspaper and coming, via several agencies, to Mediaforce and The Leaflet Company. Helen has grown and developed business, running offices in London, Manchester and Dublin, gaining a great understanding of clients’ needs across the company. Her focus is on client service, where her experience allows her to pull together cohesive and innovative service solutions, best suited to their business needs.

Lawrie Procter

Lawrie has been Managing Director of Mediaforce since 2003. He joined the business from The Independent where he was Commercial Director. Prior to that he was the managing director of Independent Regionals. Lawrie’s publishing pedigree goes back to his hometown newspaper The South London Press where he started in tele-sales at the tender age of 19.

Joe Rodgers

Joe has spent over 30 years in a variety of advertising agencies, always in client facing roles and specialising in talent attraction and retention strategies. Joe‘s dedication to provide clients with the highest levels of customer service, while focusing on delivering cost-effective, original and relevant creative solutions permeates the agency’s culture and ethos.

Gary McNish

Gary McNish has extensive experience in the publishing world. He is a winner in everything he takes on , being second is not part of the vocabulary. This winning mentality is reflected in his relationship with publishers , media owners and customers . His goals are simple , to be happy and successful in life and at work.

Our Services

As the leading Door Drop specialist, The Leaflet Company offers a number of services to advertisers and agencies. Each service is designed to ‘hold your hand’ through the process required to return the most cost efficient and effective campaign. Dependent on your experience of the medium, you may wish to tap into our expertise at different service stages. Have a peruse of each service and contact us with any questions.

Sarah Martin

Accounts Manager – TLC

The traditional, well-established medium of press continues to form a vital role of the media mix for many Mediaforce clients. As leading press buyers, we have the knowledge and experience to deliver results focussed campaigns. Our knowledge of press acquisition is enhanced through detailed response analysis, enabling us to identify differences in response rates with the use of variables including, but not limited to, size, placement, display, position, response and price.

Dan Farrant

Sales Manager – Mediaforce

Simple adverts in the local paper or a big multi-media creative campaign, we’ve got the expertise to help you. We’ve also got a superb track record when it comes to digital media – a highly cost-effective and proven means of reaching the widest possible audience. WJP Floyd are capable of delivering on as big or as small a scale as you want – so whether you’re looking for an entire website built end-to-end, or a one-off ad on a job board, we can help.

Jeff Geere

Creative Director – WJP Floyd

THINKING BIG